Purple Flag Scheme


Purple Flag is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. It leads to Purple Flag status for town & city centres that meet or surpass the standards of excellence in managing the evening and night time economy (ENTE).

A comprehensive set of standards, management processes and good practice examples designed to help transform with a research, training and development programme, improving a town and city centres ENTE.

It is a positive initiative that indicates an entertaining, diverse, safe and enjoyable night out throughout the UK and Ireland and now being taken up internationally.

Town and City centres that achieve a Purple Flag will be those that are safe, diverse, vibrant, appealing, well-managed and offer a positive experience to consumers. Purple Flag is the only UK scheme focused on the ENTE that sees it in the round; both the negative impacts that need to be addressed and the potential for economic growth, increased conviviality and community enhancement.

Purple Flag Benefits

Stakeholders believe a Purple Flag can bring the following benefits: 

  • Strong Partnership working relationships
  • A raised profile and an improved public image 
  • Wider patronage 
  • Increased expenditure 
  • Increased footfall 
  • Lower crime and anti-social behaviour 
  • A more successful mixed-use economy 
  • Stronger Diversification (enticing a wide and varied consumer offering)  
  • Regeneration and Development to an area 
  • Positive perceptions

More information can be found on the ATCM website at https://www.atcm.org/programmes/purple_flag/