Safer Business Action (SaBA) Events Communications Guidance

Safer Business Action (SaBA) events provide a great opportunity to generate some positive PR for the agencies involved both with the media and also directly with the local community through social media.

The NBCC has developed some guidance to help your communications/PR leads promote the event using the national brand guidelines and to help amplify the messaging on social media.

The guidance is there to ensure all partners involved are represented in the promotion of the event and can help share the successes.

SaBA Branding

Safer Business Actions Days/Nights/Weeks/Months each have bespoke branding which should be used as part of all marketing and promotional material alongside partner agency branding.

Master Logo

The SaBA master logo suite is available in a number of formats and comes with full branding guidelines on how to use them. All the brand kits can be downloaded here:

Download the SaBA Days Brand Kit

Download the SaBA Week Brand Kit 

Download the SaBA Month Brand Kit              

Download the SaBA Nights Brand Kit 

The full guidance which includes advice on media relations and social media as part of a SaBA event are covered in the SaBA Communications Guidance here: Download your copy of the SaBA Communications Guidance