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The ShopKind campaign is uniting the retail sector to tackle violence and abuse against shopworkers by asking people to ShopKind when in stores. ShopKind is backed by the Home Office

ShopKind aims to:

  • Encourage positive behaviours in shops
  • Acknowledge the important role of shopworkers
  • Highlight the scale and impact of violence and abuse against shopworkers

If you have questions about the ShopKind campaign or would like to be added to the ShopKind Campaign mailing list, please contact Willem van de Ven, ShopKind Campaign Coordinator, via

Downloadable posters and badges

ShopKind is for the whole retail sector. We are encouraging all retailers to download the print and social media campaign materials below and use them in stores.


We have developed the ShopKind Brand guidelines to help you understand how to use the campaign materials in your business. There is space available on materials for you to add your logo to demonstrate your support for the campaign.

Social Media




In Store



Radio Message

Till-Screen Graphics

In-store Animations

Animation 1

Animation 3

Animation 2

Animation 4

Animation 5

Animation 7

Animation 6

Animation 8


Poster One

Poster Two