The #ShopKind campaign is backed by the Home Office and supported by major high street retailers as well as the nation’s independent shopkeepers, and the shopworkers union Usdaw. The aim of the campaign is to encourage positive behaviours in shops, acknowledge the important role of shopworkers and raise awareness about the scale and impact of violence and abuse against shopworkers. 

ShopKind is for the whole retail sector and they are encouraged to download the print and social media campaign materials and use them in stores. There are also ShopKind Brand guidelines to help retailers understand how to use the campaign materials. There is space available on materials for Retailers to add their own logo to demonstrate your support for the campaign.

As well as printed material, there are also a suite of videos which can be downloaded and displayed in stores on screens or used on social media channels.